MoviePass may be cratering, but movie theater subscriptions are here to stay. AMC and Cinemark already operate their own online ticketing services. And by the end of July, Regal Entertainment is ex…
offer are luring audiences the same way music lovers flocked to Spotify and TV buffs pledged allegiance to Netflix. AMC reports that 860,000 people have signed up for Stubs A-List, with the average member going to the movies 2.6 times per month. Meanwhile, the 700,000 Cinemark Movie Club cardholders go to the cinema roughly once a month. For comparison, the average American attends a movie five times per year.
By having what Handler refers to as an “all-you-can-eat program,” a model where consumers can essentially go to the movies as much as they want, the studios could end up with less cash. AMC Entertainment CEO Adam Aron says the company opted to incur the upcharge for Imax, 3D and Dolby Screens, what are known as Premium Large Formats, since Stubs A-List was already costlier than its rivals.MoviePass
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