As Stores Cancel Orders, Brands Scramble to Adapt

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As Stores Cancel Orders, Brands Scramble to Adapt
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Fashion brands are scrambling to protect their companies amid the coronavirus pandemic.

@TomFord on federal stimulus: fashion needs help. ⁣⁣ ⁣⁣ With the coronavirus pandemic devastating virtually all industries, the @CFDA is at the epicenter of American fashion’s response. ⁣⁣ ⁣⁣ The organization has never been more inundated with traumas and uncertainties, big and small, from how it will survive and who will be left standing to whether the resort season should be axed outright.⁣⁣ ⁣⁣ On Tuesday, the CFDA is expected to unveil a significant internally driven virus-related initiative.

⁣⁣ ⁣⁣ Managing in the coronavirus crisis is about real-time reacting to disruption. It’s about transformation, prioritizing and finding new ways to work and communicate to workers, clients, partners, suppliers, as well as public officials and government agencies.

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