As TV streaming wars continue, social media giants are creating original programming to gain a slice of the multibillion dollar advertising pie
In this Septmber 16, 2016, file photo, Lisa Gao, from Chicago, compares a new jet black iPhone 7, right, with her iPhone 6 at an Apple Store in Chicago.
Free access "gives advertisers more opportunities to engage with a broader audience ... and align with top Hollywood talent and YouTube creators," the company said in May. Still, after its ambitious burst of content, YouTube has slowed down its original production, scrapping multiple new and existing programs to focus on a few successful shows.In mid-October, it released "Limetown," a web drama starring Jessica Biel based on a popular podcast of the same name.
"That, to me, is the most exciting part," Michelle Purple, co-producer of "Limetown," said at the Toronto film festival in September. Both dramas are dark in tone and intended for older audiences, reflecting Facebook's demographic compared to younger platforms, such as Snapchat and TikTok.While Snapchat also produces fictional programming to increase user interactions and time spent on its platform, it does so in its own distinctive way.
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