The Olympic Games are normally a spectacle that showcase competition with an equal amount of hope and national pride for those representing their respective countries. But this time around, the sum…
Many Japanese people think the Games shouldn’t take place at all.found that 52% of Americans believe that the Olympic Games in Tokyo should happen, while only 22% of people in Japan expressed the same sentiment. With most host countries thriving on getting recognition for being the epicenter of the Games, not wanting them to happen at all was unprecedented until 2021.
Apart from fans, competitors and volunteers have dropped out as well. From tennis legend Serena Williams backing out due to travel restrictions, to the New York Times reporting that volunteers quit due to coronavirus scares, the pressure for NBC and its advertisers to bring in monetary gain for the Games is looming.
“On the business side, future bids for transmission and merchandise rights might contain price adjustment clauses for occurrences like pandemics, or political events that could destroy the value of the rights,” professor Erik Gordon of University of Michigan’s Ross School toldThis year’s Olympic Games is truly for the die-hards — the devoted fans who wait four years for their country to have front and center stage, as opposed to those who suddenly realize the games are on the air.
When it comes to U.S. viewership, NBC will also have to consider whether there are reasons aside from the pandemic that the Games’ profile might be waning. As one of the world’s longest-running events, with roots that stretch back to ancient Greece, one big question now is whether the Games and its policies need a thorough revamp.
From track star Sha’Carri Richardson — the winner of the 100m for the Olympic trials — being banned from participating in the Olympics for Team USA after testing positive for marijuana use, to
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