As Zara announces its latest sustainability goals, three of its design team weigh in on going slower and creating responsibly.
Photo: Courtesy of ZaraOn the morning of July 4, long before America had ignited a single firework in honor of Independence Day, Zara executives, including Pablo Isla, CEO of Inditex , and Marta Ortega, daughter of Inditex founder Amancio Ortega, and a member of the Zara women’s design team gathered together at the company’s Arteixo headquarters in Spain to set out their plans to deal with something far more incendiary: The environmental impact of fashion—and what the company is committed to...
Zara’s future goals and targets were intended to build on what the company has done thus far, which has included the following ever since it signed the United Nations Global Compact in 2001: a series of five-year strategic environmental plans; aligning itself with the development and use of responsibly and sustainably produced fabrics; transforming its stores and facilities so they’re eco-efficient; recycling packaging and using green alternatives for its packing materials; an in-store...
Simon Psaric: To me, the beating heart [of Zara] is the customer. It’s quite clear they are fully engaged and interested in making authentic, environmentally conscious decisions in every aspect of their lives. Padin: We’ve always focused on durability, particularly emotional durability. We’ve seen clothes that were trendsetting when they first came out go on to become staples on account of their timelessness, and that’s a source of pride for us as designers. Our approach to fashion is always customer-centric. They increasingly share our same sensitivity towards sustainability. They are the ones who decide and our obligation is to meet their expectations, in a sustainable manner.
How is it affecting your working practices? The choice of fabrics, the sense of things not being disposable? Vidal: We are aware that there are [now] materials, fibers, and processes that allow us to make garments which are 100% recycled without renouncing design. Preparation of our first outerwear collection made solely from recycled materials [Winter 2018] was a complex process, as it entailed procuring new fabrics and finishings which were sustainable and compliant with our quality standards.
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