Asian streaming firm Viu is approaching profitability by staying its lane and sticking with the business principles that have made it a regional success story – Asian content, AVOD and SVOD models …
convention in Singapore. “But what makes Asia different is that Asia has not yet reached mature market status.”
“We continue to see growth in all of our 16 markets and are not looking to grow elsewhere and spread ourselves thinner,” said Lee. The wisdom of other streamers attempting to operate in every market, on every continent was discussed by other speakers at the convention. “We are doing things like adding dubbing, where we previously only used sub-titling. This enables our library titles to be worked harder. And we are working with telcos to reach audiences outside the big cities,” said Lee.
Lee confirmed that competition for Asian content is growing as the global streaming giants increase their efforts in Asia, which other APOS presenters confirmed remains streaming’s last growth market.The company this week unveiled a new slate of Asian originals, headed by Korean drama “Reborn Rich.” The show is adapted from a popular webtoon and stars Song Joong-ki .
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