CEO Lawrence Stroll claims that Aston Martin participation in F1 has led to 300-400 sales, a pretty good figure for a niche brand car auto cars
F1 Edition was described as the “fastest and most focused” model in the lineup when it was introduced in 2021.
Modified with an aerodynamics kit that adds 441 lbs of downforce, its chassis is also reinforced, and its dampers and springs are upgraded. Its engine is also tuned to make 527 hp , or 25 hp more than the standard model.Those improvements may also be part of what attracted some customers, not just the model’s connection to F1. Whatever specifically caught consumers’ attention, they were willing to pay around $200,000 for it.
That’s less than the F1 teams spends in a season , but is likely a good return on investment for the safety cars.
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