Asus’ Zenfone has been a small phone fan favorite for the past few years, but that looks to be changing with the upcoming Zenfone 11 Ultra.
As phone sizes trended upward, one small device stood its ground year after year: the Asus Zenfone. That appears to be changing soon, and if you’re a card-carrying member of the small phone fan club like me, then it’s only appropriate to take a moment to observe its passing. Asus, to its credit, isn’t keeping us waiting in suspense.
There were rumors that Asus would quit the mainstream phone game altogether to focus on its laptops and gaming devices, which the company denied. And then, there’s the reality of the market: small phones are a hard sell. Even Apple couldn’t make the iPhone Mini a thing, and if there’s anything Apple knows how to do, it’s sell phones. But there’s one more reality that the Zenfone never quite squared with: it’s not actually that small. Sure, it’s small by modern Android phone standards.
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