Nearly 90 Bravolebrities and roughly 10,000 star-struck fans descended on New York City for the three-day convention, which had devoted Bravo fans running around for an opportunity to make a cameo in the life of their favorite reality stars.
There’s a certain kind of celebrity capable of making a middle-aged woman lugging a tote bag climb frantically over a couch for a chance at a photo to flaunt to her friends.
Frances Berwick, president of NBCUniversal’s lifestyle networks, including Bravo, considers BravoCon a significant moment in the network’s evolution. Though it once spotlighted drama and independent film, Bravo rebranded itself in the early 2000s to focus on pop culture- and reality-centric programming like “Queer Eye for the Straight Guy.
“I’ll be walking down the street and fans are like, ‘How’s your daughter?!’ ‘Glad you went to dinner with Mario!’ ‘How’s Coco [her dog]?’” said Ramona Singer, a veteran cast member of “The Real Housewives of New York City.” “They have a huge interest in our personal lives. It’s a rush feeling all the energy here. I feel almost like I’m a famous actress. But, look, reality stars have become pop icons. I have to embrace it.
“This thing [BravoCon] feels like a destination wedding where you don’t know everybody but you all have a shared interest,” said Cohen, a former Bravo programming executive who, as a ringleader of the network’s reunion specials and host of its late-night talk show, may be the biggest Bravolebrity of them all.
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