Advertisers — and Netflix’s lack of — were among the themes of Fox’s upfront presentation.
The Murdoch empire, considerably smaller since the $71 billion sale of much of the company’s assets to Disney in 2019, touted its One Fox mantra which aims for synergy among the company’s brands. Of course, Fox News Media , has taken on outsize importance in the portfolio. And the presentation reflected the positioning of Fox News Media in the One Fox firmament with CEO Suzanne Scott getting the slot right after Shanks.
Next up was Tubi founder and CEO Farhad Massoudi, who noted his goal to “democratize content,” stressing Tubi’s business model as the “only free ad-supported streaming service.” To that end, he revealed that Tubi will stream full replays of every World Cup match beginning right after the final whistle of each live game on Fox.
Fox Entertainment chief Charlie Collier closed the program with assists from Jon Hamm, who will voice and executive produce the animated half-hour “Grimsburg”; Jamie Foxx, who will executive produce the missing persons drama “Alert,” and Marlee Matlin, who will make her directorial debut on Howard Gordon’s crime anthology drama “Accused.”
Talking up Fox Entertainment’s diverse, young and dedicated audiences, Collier pointedly threw shade on the business model of rival content giants. “We know Disney and Netflix can’t afford to build their paywall without your money,” he said, addressing media buyers. “Recent headlines say advertising is back,” he said. “I didn’t know it left.”
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