Puma staged a fashion extravaganza to mark their return to the New York Fashion Week Runway
“Past, present, and future, it’s about a collective retrospective of the history of Puma and the foundation it stands on,” Ambrose said backstage as she took a break from taking photos with fans. “The idea that street culture has eclipsed every mainstream fashion brand is what we celebrated tonight,” she added.
Heiko Desens, global creative director and head of innovation at Puma, said that they wanted to do something looking into the future while incorporating Puma’s heritage and cultural relevance in different communities. The first chapter of the show was about classic Puma: the T7 stripe, basketball shoes, and more timeless icons. “We included some of them in their original shape, but we also wanted to have fun and remix the looks and shapes together to bring them into the now,” he said.