Satellite TV company unveils new corporate branding as it launches as a standalone video company.
Indeed, despite its history as a satellite TV firm, the new DirecTV is placing just as much focus on streaming as it is on its legacy satellite business. The company will brand all its streaming efforts as DirecTV Stream, which will be accessible through common streaming devices, or the company’s own streaming box. It will also roll out a new logo and corporate branding scheme across all its services.
DirecTV also plans to position itself as a haven for sports fans, highlighting its delivery of live sports in 4K HDR, and its exclusive rights to NFL Sunday Ticket, the out-of-market NFL streaming offering which is expected to come up for renewal in the coming months.
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