Business Insider obtained a pitch deck that Xandr presented to agencies in June that shows its growing ad-tech pipes.
In a recent pitch deck obtained by Business Insider, Xandr shows how it's built up advertising tech to compete head-on with Google. In June, Xandr unveiled its new buying platform called Xandr Invest that lets advertisers buy ads across its marketplace of premium video content called Community and its ad exchange. The pitch deck that Business Insider viewed was sent to agencies around the same time.
Since the acquisition, Xandr has beefed up its video capabilities and built out its demand-side platform that helps advertisers buy video and digital ads programmatically.AT&T has lofty ambitions to change the way TV advertising is sold, but ad buyers worry it will become a walled garden like Facebook and Google
México Últimas Noticias, México Titulares
Similar News:También puedes leer noticias similares a ésta que hemos recopilado de otras fuentes de noticias.
Google And Facebook Secretly Track Your Activity On Porn Sites, Microsoft ReportsShocking new research led by Microsoft has found that major porn websites are littered with trackers—and private browsing doesn't help.
Leer más »
Hometown Wistfully Toured Via Google Street ViewCOLUMBUS, OH—Eleven years after last walking through his hometown, 29-year-old local man Paul Brundage reportedly spent the entire evening Friday revisiting his childhood neighborhood in Decatur, IL using the Google Maps Street View feature. “Looks like that tree I always liked to climb is gone now,” said Brundage, sitting alone in his home office and slowly clicking through the panoramic images on his computer screen to retrace what was for six years the daily route he took between his childhood home and his elementary school. “I guess they got a new playground. And that market where I used to buy candy after school is a cell phone store now. Huh. I guess it has been a long time.” Sources confirmed Brundage later sat motionless for 40 minutes while staring at the house his high school girlfriend’s family moved out of eight years ago.
Leer más »
Facebook tops Amazon and Google in second-quarter lobbying spendingFacebook spent $4.1 million on lobbying Washington in the second quarter, topping the outlays by other so-called FAANG companies and keeping the tech giant on pace for another record year of spending to influence lawmakers and regulators.
Leer más »
There's a growing list of signs that new CEO Thomas Kurian is starting to make Google Cloud more successful with big companiesGoogle's Cloud seems to be making progress under its relatively new leader Thomas Kurian in convincing big enterprise companies to give a try.
Leer más »
This 34-year-old with 10 million credit card points shares his top 3 tips for managing credit cardsChris Hutchins — a former Google employee and owner of Grove, a financial planning company — started playing the credit card points game in college, and more than a decade later, he's finally reached his dream of having more than 10 million points. Here are his top three tips for managing your credit cards.
Leer más »