AT&T's Chief Brand officer talks about power mix of brand, film and diversity.
The committee then deliberated privately as invited guests attended a luncheon for the event. As the event progresses the winner, this year millennial Kate Tsang's “AT&T and Tribeca have made it possible to fully support underrepresented filmmakers with Untold Stories through funding, mentorship, and distribution,” said Jane Rosenthal, co-founder and CEO of the Tribeca Film Festival and co-founder and co-chair of the Tribeca Film Institute in a released statement.
Carter says that she saw no one giving the opportunity to diverse filmmakers to develop a fully-finished film, so together with the Festival, they decided to provide not only $1 million dollars but also distribution via AT&T's video-on-demand avenues, Direct TV and Direct TV Now, so that the film can have an audience.
"We have over 140 million customers, and we know that we need to engage with them from a place of respect. So we do a lot of work to expand commitment to equality and do that through media and entertainment.is only one element toward that," explains Carter. This particular effort is about the brand being able to give light to new types of stories not typically seen through the traditional Hollywood lens.
The result is multi-layered. Carter sees such an approach as one that both supports new voices while also driving the AT&T brand in a powerful manner. Indeed many brands realize that the typical 30-second advertisement has not been truly effective for quite some time.
México Últimas Noticias, México Titulares
Similar News:También puedes leer noticias similares a ésta que hemos recopilado de otras fuentes de noticias.
Kraft Heinz Names New CEOKraft Heinz named a new chief executive, hiring the chief marketing officer and a former leader of brewer Anheuser-Busch InBev to lead the giant foodmaker’s attempted turnaround after years of cost cuts and weak sales.
Leer más »
Rise Of The Chief Ethics OfficerThe C-suite has a new denizen. A few forward-looking companies have instituted a chief ethics officer position. This executive helps steer corporate values more broadly—and recently has been at the center of the discussion of how AI algorithms get used.
Leer más »
Pakistan PM Khan appoints new finance ministry chief in major reshufflePakistani Prime Minister Imran Khan made a sweeping cabinet reshuffle on Thursda...
Leer más »
Hudson News chief James Cohen will reportedly buy National EnquirerAmerican Media is selling its tabloid the National Enquirer for $100 million to James Cohen, chief executive of Hudson News, the Washington Post reported.
Leer más »
Acting DHS chief: Family separations 'not worth it' from enforcement perspectiveNEW: Acting Homeland Security Sec. McAleenan tells LesterHoltNBC that separating migrant families at the US southern border is 'not on the table,' and the policy was 'not worth it' from an enforcement perspective. More tonight on NBCNightlyNews.
Leer más »
How to pick the next Bank of England chiefThe hunt is on for a replacement for Governor Mark Carney, who leaves in early 2020. Only talented economists with top-notch central bank experience need apply. Creativity and grit are also required. Breakingviews’ interactive yardstick helps sift through the runners and riders.
Leer más »
Former Police Chief Jane Castor elected first LGBTQ mayor of Tampa, FloridaFormer Police Chief Jane Castor became the first LGBTQ person elected mayor of Tampa, Florida, easily winning a runoff
Leer más »
Acting DHS chief: Family separations policy 'not worth it'Acting Homeland Security Secretary Kevin McAleenan said Tuesday that the family separations policy had resulted in the department 'losing public trust' such that 'from an enforcement perspective, it's not worth it,' and reinstating them is not on the table.
Leer más »
Pentagon watchdog clears acting chief Shanahan of wrongdoingA U.S. official says the Pentagon's watchdog agency has cleared Acting Defense Secretary Patrick Shanahan of wrongdoing in connection with allegations that he had used his official position to favor his former employer, Boeing Co.
Leer más »