Elon Musk should bring Vine back from the dead — if not the app or the brand itself, a short-form video feature like the one pioneered by Twitter’s long-defunct and dearly departed app.…
. Twitter was facing other capital-intensive demands, namely the need to invest in making its core platform and ad-serving infrastructure more robust while also bulking up content-moderation operations. At the same time, Twitter has long wrestled with high stock-compensation costs, which have burned a big hole in its cash flows and weighed on its bottom line for years.
As owner of the newly private Twitter, Musk can invest in a Vine-like product without concern about the implications for stock price or market cap from the impact of such an investment on quarterly earnings. That said, a notable challenge Musk will have in running Twitter as a private company is attracting and retaining Silicon Valley talent without the lure of stock options, as. Plus, he’ll need to pay back the $13 billion in debt financing he raised to swing the Twitter buyout.
Whereas Vine never developed a way to generate revenue, today there’s a proven ad model for short-form video, with interstitial ads running between a vertical feed of posts. At Meta,
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