The Gap Inc. division is striking up a better balance between performancewear for yoga and training and 'all-day lifestyle' fashions.
“Customers want a wardrobe that provides a seamless transition between workout and lifestyle,” said Ebru Ercon, vice president of design for Athleta. For a wardrobe like that, “layering is incredibly important,” Ercon added. “Women don’t want to feel compromised or uncomfortable.”The Rituals intimates collection launches Sept. 20 on Athleta.com and will include bikini, boy short and thong underwear in inclusive sizing from XXS to 3X.
At a showroom in Manhattan’s Flatiron district, Ercon showed off Athleta’s new fall collection beginning with quick drying and wicking workout wear including flat pants and tops. Over that, “cocoon” hoodies, long-sleeve shirts with thumb holes, and long, down quilted vests and short jackets can be worn.
“As a customer-focused brand, we are consistently engaging with and listening to her needs and know the intimates category is growing,” Felix del Toro, Athleta’s chief product officer, said in a statement. “By introducing the Rituals collection, we are inviting even more customers into our brand and giving her an opportunity to build a complete wardrobe at Athleta layer by layer.
México Últimas Noticias, México Titulares
Similar News:También puedes leer noticias similares a ésta que hemos recopilado de otras fuentes de noticias.
Kanye West Goes After GAP for Excluding Him from Meetings and Copying DesignThe relationship between Kanye West and GAP has clearly hit some rough waters ... with Ye taking shots at the retail giant for allegedly leaving him out of meetings and copying his designs.
Leer más »
DeepConsensus improves the accuracy of sequences with a gap-aware sequence transformer - Nature BiotechnologyDeepConsensus improves the accuracy of sequences with a gap-aware sequence transformer
Leer más »
Men outnumber women by more than 2 to 1 in US federal science jobsDisparity contributes to US$4,300 gender pay gap, says report.
Leer más »
Big discounts coming this holiday shopping seasonExecutives at Best Buy, Ulta, Gap and other top chains have said they are expecting a shopping season packed with discounts.
Leer más »
Skeletal remains found in Tennessee 37 years ago identified as missing Indiana girlJUST IN | Skeletal remains discovered nearly four decades ago in Campbell County, Tennessee have been identified as those of missing Indiana girl Tracy Sue Walker.
Leer más »
Taiwan’s VR Films and Interactive Projects – Venice Production BridgeVenice Production Bridge – Venice Gap-Financing Market “Mirror” – Director: Wu De-Chuen“Mirror” is a story of three men from different generations of the same family. They live in different eras a…
Leer más »