Attitude Magazine to Launch Chinese Edition

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Attitude Magazine to Launch Chinese Edition
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Normalizing the Chinese LGBTQ community in a constructive manner will be its main goal.

LONDON — LGBTQ title Attitude Magazine is launching a Chinese edition in partnership with Xicun Media, a new publishing house founded by former Condé Nast China group publisher Paco Tang and his partner Fan Li, ex-marketing director of Mini China.

“Our editorial mission is that we want to show our friends and family, and maybe everyone else that our community in many ways is no different to the rest of the Chinese society. We share the same values, we pursue the same goals and we enjoy the same things. We are not all party animals, and not all of us dress in particular fashions,” he said.

After spending almost a decade in fashion publishing, Tang said he is “a bit tired of them,” and wanted to explore media verticals that are absent in China.

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