The streaming service Audiomack announced its first partnership with a major label, Warner Music Group
, on Thursday.
We’re seeing more young artists become bigger quicker,” Macli says. “And they typically don’t go viral on Apple and Spotify — they go viral on platforms like ours and YouTube.” The Warner-Audiomack partnership also gives the label an advantage in the world of Jamaican dancehall, another genre from abroad that is rarely prioritized by well-known streaming services. “
the initial streaming numbers for these artists on Audiomack are often way stronger than Spotify, which is seen as the benchmark platform but isn’t available in Jamaica.”
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