Australia's annual music exports reportedly worth $137M
do so much more than fly the Australian flag. They’re part of a music community which makes almost A$200 million from international markets each year, according to a new export study. , is a first of its kind study that calculates the value of the national music business as an international export.
Among the key takeaways of the study: music exports are increasing; Australian music exporters are entrepreneurial by nature; artists who are successful exporters also tend to enjoy success at home; and exports can provide vital income, with four in ten surveyed artists reporting foreign income or expenses.
The United States, United Kingdom and Germany are the big international touring markets, though based on YouTube searches, Aussie artists have a wider digital net, spreading into such emerging markets such as Southeast Asia and Latin America. “Music is one of our nation’s most powerful cultural exports,” says Mason. “When our artists connect with audiences around the globe, they are sharing culture and perspectives. The increased number, range and diversity of Australian musicians who are achieving international success is promoting a rich and nuanced sense of Australian creativity in a global context."
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