Here is a look at how Jamie Salter is very profitably doing new things with mature brands.
Authentic Brands Group grew up on the outskirts of fashion, snatching up companies that had seemingly had their heyday — from Juicy Couture to Jones New York to Barneys New York — and giving them second lives through licensing deals.
Even by the standards of typically pie-in-the-sky rhetoric of pitches of IPOs, Salter’s scope is staggering. Before ABG, Salter was CEO of Hilco Consumer Capital Corp. as well as president of GSI Commerce. He had seen how the business worked. “Most people look at Juicy and recall the luxury tracksuit, whereas we look at Juicy and see the original athleisure brand that has vast untapped consumer mindshare and potential for global growth,” ABG said.
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