The “Infinity Saga” is wrapping up after 11 years and 21 films. Now the franchise will try to conquer the small screen, too
SINCE ITS first release in 2008, the Marvel Cinematic Universe has reset the parameters of film franchises. It has told a multifaceted story across more than 20 films without “rebooting” itself, or replacing the cast. It has released those films in quick succession, and they have grossed more than $18bn to date. Its fans are dedicated, emotionally invested and numerous. Competing studios have spent a decade trying to replicate this model; none has.
“Avengers: Endgame”, the 22nd title in the series, is released worldwide this week. It is predicted to take as much as $300m in its opening weekend in both America and China, setting new box-office records. Audience anticipation for “Endgame”, which unlike earlier MCU “team-up” films is designed to bring several character arcs to a final, if not fatal, close, is unprecedented. In America, the film has taken an estimated $120-140m in ticket pre-sales.
All this reflects the goodwill built up by the film-makers over the MCU’s preceding 21 titles. Marvel has made blockbuster franchises out of virtually unknown comic-book characters such as Doctor Strange, Black Panther and Captain Marvel, to say nothing of the Guardians of the Galaxy, a team that includes a cybernetic racoon, a walking tree who can only say three words and an alien that cannot understand sarcasm.
Perhaps, after 21 films, it should not come as a surprise that “Endgame” will be a hit: fans have been rushing to theatres to watch Marvel movies for more than a decade. For now, Marvel’s big test is extending itself to the small screen. Next year, the studio will launch the first of four MCU series—starring Jeremy Renner , Tom Hiddlestone and Anthony Mackie —for Disney’s forthcoming video subscription service, Disney+.
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