The Puerto Rican artist becomes a suave lifeguard in the new spot.
has switched gears from global superstar to pool lifeguard in his first-ever Pepsi commercial out today .
Directed by Dave Meyers and co-directed by Mia Barnes, with choreography from Sherrie Silver, the 90-second spot shows the Puerto Rican rapper overlooking a community pool where everyone is tired and drained from the summer heat. In an effort to get the vibes going, he discovers that his latest single “Where She Goes” easily turns up the party once a bottle of Pepsi is opened.
The summer-themed commercial is part of Pepsi’s latest “Press Play On Summer” campaign with Apple Music that offers new and qualified returning subscribers up to three months of free, unlimited listening on the music streaming platform. The campaign, available in the U.S. and Puerto Rico, also includes over 100,000 instant prizes and the opportunity to travel with the purchase of select limited-edition PepsiCo beverages.
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