The digital dilemma.
sells merchandise for the teams that play in the arena, primarily the Avs and the Denver Nuggets, the local National Basketball Association team, but also the Colorado Mammoth, the professional lacrosse team owned by the Kroenke family. Merchandise for the Colorado Rapids, the Major League Soccer team that the family owns, also makes an appearance.Matt Bell, senior vice president of venue operations for, says that the renovation project should be done soon.
“We learned a lot through COVID,” Bell says. “As we’re reopening, we’re reducing touch points — and then ticketing is moving more into a digital age. We found that the existing space of the box office wasn't representative of the current environment.” Every event at Ball Arena is now fully digital. Anyone who needs help finding their seats can ask employees throughout the arena, so the downsized box office area will be reserved for those having problems with their digital tickets or the delivery of their tickets, if they were purchased through. That's the only verified ticket-seller for events at Ball Arena; the box office won't be able to do much for people who use third-party ticketing services.
Arena staffers have been able to help everyone who needs it with the temporary setup, Bell notes, and are looking forward to the new space. “We're anxious to see how that flows, but we anticipate that to go well,” he says. “We're always here to provide customer service, no matter where it is. And that will never change.”, it has been defined as the free, independent voice of Denver, and we'd like to keep it that way. With local media under siege, it's more important than ever for us to rally support behind funding our local journalism.
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