Consistency is the currency of hotel groups, and while it may be difficult to maintain service or aesthetics or food across a portfolio, the Standard currency–coolness–would seem impossible to maintain. Here in Bangkok, at least, they’ve pulled it off.
Consistency is the currency of hotel groups, and while it may be difficult to maintain service or aesthetics or food across a portfolio, thecurrency–coolness–would seem impossible to maintain. Here in Bangkok, at least, they’ve pulled it off.
Night after night during our stay, the elevators were jammed with Thais, local expats, and guests dressed to the nines or in hypebeast duds heading to the Standard Grill or an art fair the hotel was hosting that weekend. A huge part of that could be how much this hotel and its eye-popping design from Jaime Hayon veer away from the modern shades-of-gray serenity style of a lot of luxury Thai hotels.
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