Powerhouse Banijay Iberia is joining forces with Spain’s top soccer federation LaLiga to launch new sports-related content production, LaLiga Studios. The strategic deal sees Banijay tapping …
The strategic deal sees Banijay tapping into its production expertise and LaLiga, its soccer knowledge and reputation, in a drive to establish LaLiga Studios as a global benchmark in the creation of content related to sport and its universal values.
Chalo Bonifacino Cooke has been appointed managing director and executive producer of LaLiga Studios and will oversee its international growth, which will be boosted thanks to the presence of both companies in multiple markets. Óscar Mayo, LaLiga executive director, added: “We have ambitious plans for LaLiga Studios, including working with the best brands, so it was critical for us to have the perfect partner. Banijay Iberia’s track record of bringing premium quality viewing to the region, gives LaLiga Studios the best possible start.”
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