BANK OF AMERICA: Here are 14 of the top stock picks for traders seeking exposure to millennials and Gen Zers
as their shifting interests have changed a bevy of industries from retail to media.
The report breaks down companies by their exposure to young consumers through sub-sectors that range from social media, video games, apparel, and travel and leisure. The report also maps opportunities and risks to "highlight a diverse range of verticals for investors wishing to access the theme," Haim Israel, an equity strategist at BAML, wrote in the note.A group of small tech stocks is quietly dominating the FANGs after lagging behind for years.
In order to be highly exposed to a certain theme, the company must have theme-related products, technologies, services, and solutions that are core to the business model, strategy, and research and development of the company, according to the report. In addition, the products must move material sales, drive growth, or be a pure play.
There are also a number of stocks that are "Primer Picks." To be included as a Bank of America Primer Pick, the stock must have a high or medium exposure to the relevant theme. It must also be covered by a Bank of America Global Research fundamental analysts and have a "buy" rating when the quarterly update is published.1. Facebook
FILE PHOTO: Facebook CEO Mark Zuckerberg makes his keynote speech during Facebook Inc's annual F8 developers conference in San Jose
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