Some 200,000 moviegoers in North America have booked same-day tickets to see 'Barbie' and 'Oppenheimer,' according to the National Association of Theater Owners.
For some moviegoers, “Barbenheimer” is their first blush with the once common practice of catching a double feature. Jack Robinson, 17, had tickets to see both movies with friends Saturday. He planned to don a suit for “Oppenheimer” before changing into pink for “Barbie.”
In recent years, theater owners have often bemoaned not having enough films in the marketplace as streaming made inroads and studios increasingly concentrated their release schedules on fewer but bigger films. But “Barbenheimer” points to the possible reward when a varied group of films collective rise the box-office tide.which, despite Tom Cruise’s lobbying, is losing IMAX screens to “Oppenheimer” this weekend.
“I’m doing ‘Barbie’ first and then ‘Oppenheimer’ because I know ‘Oppenheimer’ is going to be something I have to digest,” says Jill Kupnick of Brooklyn.
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