✨ Fashionistas 2020 ✨
— one has a prosthetic limb, another uses a wheelchair. For that launch, Mattel collaborated with 12-year-old Jordan Reeves, who "is on a mission to build creative solutions that help kids with disabilities, to create a play experience that is as representative as possible." For 2020 the brand has added a doll with a darker skin tone who uses a gold prosthetic limb.
The brand adds that the steps it's taken to become more diverse and inclusive have resonated with the public. According to Mattel, over half the dolls offered in 2019 were a departure from the original Barbie, and the top-selling doll for almost every week of last year was a curvy black doll from its Fashionista line who wears her hair in an Afro. In the U.K., one in four dolls sold is a Barbie with a wheelchair. We can't wait to see what's next.
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