‘Barbie’s Message About Women at Work Is Not What You Think
The Big Picture After an astonishing opening weekend at the box office and a superb critical response, it’s abundantly clear that Greta Gerwig's Barbie is the complete opposite of the cynical consumerist propaganda most audiences assumed it to be: i.e., “It's just a toy commercial.” The multiplicity of themes that Gerwig, a female director with a pointed history of deftly summarizing the nuances of female existence, manages to balance is a staggeringly impressive triumph.
This gendered social phenomenon Ferrera references is the narrative equivalent of a truth bomb. I found myself fist-pumping because a prominent entertainer validated the experiences and frustrations I knew like the back of my hand but had previously left uninterrogated. Moreover, Ferrera's observations tie into her character's remarkable third-act speech.
At this point, Gloria's speech about the cruel impossibilities of being a woman has taken on a life of its own. Some might dismiss it as "feminism 101," but for a blockbuster film, it's rather radical.
All Gloria must do is recontextualize what Barbie means to her as an adult. That bright, pink-fueled world of imagination and play is still open to her. Barbie still imparts empowerment and joy, even if said joy is a mature, resilient hope that had to survive the inevitability of being battered, broken, and remade. This is no Narnia where you hit puberty and get kicked out as punishment.
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