Toy giant Mattel announced that Barney, the friendly purple dinosaur is making a triumphant return to TVs and toy shelves next year.
Toy giant Mattel announced Monday that Barney, the friendly purple dinosaur is making a triumphant return to TVs and toy shelves next year.
Mattel did say that the new franchise will include TV, film and Alphabet-owned YouTube content as well as music and a vast array of merchandising, including toys , clothing and books. The company's Mattel Studios unit is working with Nelvana, a studio owned by Canadian media company Corus Entertainment, to co-produce the new series.
Mattel's television unit, which has also recently brought back its Monster High and Masters of the Universe franchises, is hoping to cash in once again on young and middle-aged adults yearning for the days of their childhood.
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