British American Tobacco , the world's no. 2 tobacco company by revenue, sa...
FILE PHOTO: A promoter shows British American Tobacco's new tobacco heating system device 'glo' and Kent tobacco after a news conference in Tokyo, Japan, November 8, 2016. REUTERS/Kim Kyung-Hoon/File Photo
The safety of vaping has been in the spotlight, with U.S. health officials reporting more than 2,000 cases of vaping-related lung illness and 47 deaths linked to its use in the country, leading to tighter regulatory scrutiny and individual state bans. U.S. vaping products make up 17% of the company’s new categories business and generate 0.8% of total group revenue, according to Jefferies analysts.
Rival Imperial Brands earlier this month issued a cautious forecast for 2020, citing a “challenging” and “volatile” U.S. regulatory environment.
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