BBC Three returns as a broadcast channel on Feb. 1 with a renewed focus on youth. “BBC Three was always focused on that under-35 demographic historically, and so that’s definitely a cor…
“BBC Three was always focused on that under-35 demographic historically, and so that’s definitely a core part of our DNA,” says BBC Three controller. “The new iteration of where we’re at creatively – we’re focusing on 25s and under. That’s our creative sweet spot because it’s a very specific stage of life.”
The channel will also have a week-night bulletin produced by BBC News called “The Catch Up,” presented by new young journalistic talent, with a view to addressing the need for young people to engage with impartial news. there is horror series ”Red Rose,” black comedy drama ”Wrecked,” “Life and Death in the Warehouse,” a factual-based drama exploring working conditions in a distribution centre and “Peacock,” a gym-based comedy series about toxic masculinity.
“It’s part of my job to keep putting together the case for further investment – that is on me to make that case and to make it happen and I do feel I am listened to, hence we are where we are today,” says Campbell. The executive added that the channel is putting on a “new layer of audience discovery” and if that does well and promises return on investment, “maybe I’ll have an easy case to make in a month or two.
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