The launch of Rihanna’s Fenty Beauty line was an eye-opening moment in the cosmetics industry
When Brittany Williams started wearing makeup in her early 20s, she struggled to find products that matched her skin. The 29-year-old pharmacy technician said she is “darker-complexioned” and tried countless foundations, including one that made her “end up looking sort of orangey,” due to its red undertones.
But in the past 18 months she has noticed a broader range of shades for brown skin. “It’s a big relief. I know tons of women of color that love makeup,” said Ms. Williams, of Bolingbrook, Ill. More brands “are starting...
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