Beefcake Swimwear is part of a small but growing number of companies recognizing the reality of the marketplace when it comes to size and gender inclusion:
Beefcake Swimwear started because a non-binary friend of mine wanted a 1920s-style swimsuit, but the only ones she could find were vintage originals made of wool. Because I’d grown up sewing some of my own clothes, I offered to try making her one," she says.
Beefcake Swimwear's founder, Mel Brittner Wells, raised over $35,000 on Kickstarter to launch the brandWells - a size extra-large herself - thinks that the notion of demarcating extended sizing as “plus size” is wrong. She says,"It doesn’t reflect the reality that the average women’s size in the US is a 14/16." Her solution? Throw out traditional sizing models.
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