Now fans attending any of UCLA’s seven home games this season will be able to select from a variety of domestic and imported beers as well as red and white wine beginning with the opener Aug. 28 against Hawaii.
For the first time in more than three decades, UCLA football fans will be able to toast the team’s success at the Rose Bowl.
The change in policy is designed to enhance the fan experience while keeping the school competitive in the college football marketplace, according to one person close to the situation not authorized to disclose the information publicly before the formal announcement. In recent seasons, UCLA has sold alcohol to boosters at a donor lounge and a wine garden without making it available to every fan age 21 and older. Alcohol has also been sold to fans during Rose Bowl postseason games.
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