Keya Vaswani and nid_starz's films for StoryloomFilms draw attention to India's decades-old craft communities. fashion weaves storytelling
“If we lose a craft, we will lose a culture,” co-founder Nidhi Kamath wrote in our last mail interaction. Preservation of craft, not only depends on passing on the relevant knowledge, but also on documentation via pictures, videos and texts. This sentiment is what pushes Indian Institute of Crafts and Design graduates, Nidhi Kamath and Keya Vaswani, to produce short videos that focus on the traditional heritage of India through their venture, StoryLoom films.
If you are a fashion week regular, then you must be acquainted with their body of work. Their videos represent the country’s decades-old craft communities and tell stories of the hardworking artisan, for whom craft is not merely a way to earn a living, but a lifestyle that they have adopted since decades, which inspires them, educates them and empowers them to move forward.
We decided to delve deeper into this aspect of their film-making process and asked them about the stories behind their favourite videos.An independent journalism digital platform, founded by Palagummi Sainath, PARI archives stories from rural India.“This project is special as it was our first 30-minute documentary. It was part of our fellowship with People’s Archive of Rural India under the mentorship of renowned senior journalist Mr. P Sainath.
We learnt a lot from the leads of our own documentary. It helped us see how a woman leader can bring such a positive change. A change that ensures the craft is thriving, people are getting jobs, women are taken care of and the younger generation willingly wants to take this traditional work forward.
British Council’s Crafting Futures India programme, in collaboration with IMG Reliance and Fashion Revolution, 2018A designer exchange programme that celebrates fashion as a positive influence while also scrutinises industry practices and raises awareness about the fashion industry’s most pressing issues.“This project was a part of our fellowship with British Council. We had to visit Tripura and film the lives of female artisans.
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