In the fall of 2016, Jimmy Donaldson did not seem like a future celebrity multimillionaire.
Donaldson, who did not respond to CNN's request for an interview, of exploiting vulnerable people to generate views and revenue.
"It's quite powerful to tell a 10-year-old kid who has no independent money and limited agency in their life that they can raise money and help people by watching MrBeast's videos," he says. But Donaldson's fame comes down to his unique form of philanthropy, Miller says. He convinces viewers that by watching his videos and helping him get more views, they're engaging in a form of ethical consumerism.
The contest format of many of his videos encourages viewers to watch til the end to see the outcome, Miller adds, which results in higher advertising revenue for both Donaldson and YouTube, making the platform's algorithm more likely to recommend his videos. Donaldson's YouTube career started over a decade ago, when he was 13 and using a hand-me-down laptop.
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