Cover FX really snapped with this launch.
When I wrote about beauty for a living, my job required too much product testing for me to consider converting to a fully clean routine. Trying out each and every piece of makeup that hits the market is a genuine chore, though I’m sure to many it sounds like a treat. Sometimes, you just want to use what you know works instead of looking like a mess at the end of the day after volunteering to try the latest underwhelming formula.
I digress! Despite my devotion to their blush, I admit that my expectations were low when Cover FX announced their first-ever clean mascara. Why, you ask? In general, clean mascaras are pretty disappointing. Sometimes they’re runny, other times they’re too thin to build, and more often than not they aren’t formulated to last.
To start with the formula, which I’d say is on the dryer side in the sense that it isn’t runny, key ingredients include conditioning Moringa oil, a lengthening wax blend and sweatproof polymers that help create volume and hold lashes in place.The accompanying brush is something of a hybrid, with fiber bristles on one side to lengthen and lift and a double-rowed silicone comb on the other to deposit the perfect amount of product at the base of every lash.
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