“You don’t eat alcapurrias in that environment,” says Medina. “It’s not made with caviar. It’s made with ground beef by a granny.” MikeSula profiles the San Juan-based “Jibarito Pop” artist who honors granny food in Humboldt Park.
Medina is the president of Kroma, the commercial marketing agency he founded 20 years ago after a career bouncing between the island, New York, Connecticut, and Luxembourg.
Medina’s exhibited his artwork in New York, Madrid, Havana, Miami, San Juan, and now Chicago, where “The Sofrito Manifesto” hangs until August 13, after which it moves on to New York, Boston, Miami, and D.C.
Neither of his grannies ever cooked from recipes, but they cooked all day, every day, with produce they grew themselves. On his maternal side in particular, Abuela Inés Alonso Montijo cooked farm-to-table long before it was a marketing concept—say, scraping out a backyard coconut and extruding its milk, instead of buying a can for the jiggly pudding known as tembleque.nmprac.org
Medina and his sister wrote 50 recipes based on their abuelas’ cooking, combing through boxes of notes, clippings, and mementoes, and sitting down at kitchen tables with cousins and aunties back in Hatillo.
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