MTV is reviving ‘Making The Band,’ but it’s unclear how the show will operate in a music world it influenced
, Diddy was the architect of a hilariously Machiavellian show that inadvertently taught a generation three distinct lessons. Unfettered access to the daily lives of musicians was a marketing strategy that would prove bluntly effective, the quality of the music was second to the entertainment value of the artist’s creating it, and
/R&B’s futures would come from their propensity to produce endless narratives for fans to follow along with. Ironically, it’s those same ideals that make the recently announced revival ofseem like a futile exercise. It’s propping up a type of linear, televised storytelling that’s far too slow to keep up with the way audiences consume musician’s work now.
Pop music subsists on speed. Social media has conditioned a generation of artists to commit their lives to constant scrutiny by documenting every aspect of it — if they’re lucky, it feeds into their fame. Regular Instagram Live updates and impassioned tweetstorms are the norms. TikTok fueled virality and Tweetdeck-born disruptors can mint stars faster than labels know how to sign them. In this landscape, a 2020sisn’t competing with other reality shows, or even other networks.
The lasting impact of Da Band, Day26, and Danity Kane has very little to do with the music they made. A classic
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