Beta Film to Stage Live Virtual Beta Brunch, ‘La Unidad’ Q & A with Movistar Plus
MADRID — In one of the first detailed breakdowns from a major European company of marketing strategies in the Series Mania/MipTV online marketplace, Germany’sNobody will be offered virtual food, but the event will retain some of its flavor, going live at the same time at the traditional event, which also always takes place at midday on the markets’ Tuesday.
A step up in full-throttle action and geo-reach for Movistar Plus, with which Beta Film holds down a multi-title production-distribution alliance, “La Unidad” receives its own virtual, live presentation on Monday, March 30, the day it was set to bow at MipTV as a world premiere screening. Like many companies, Beta Film will keep its MipTV meetings schedule, but take them via video conference.
2.“Live” may refer to the temporary availability of material, not always its presentation in real time; which of course allows executives to counter home-isolation presentations with the polish of editing;
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