New details about the infamous moment have surfaced, 10 years later.
Then-Viacom president, Van Toffler, admitted that West’s interruption was a volatile variable for a show that was usually “tightly scripted to a point.” Making matters worse, Swift still had to endure a live performance after the incident. Toffler said that after the show cut to commercial break, he found Swift and her mother rather disappointed backstage. It also didn't help that the singer had to perform after West's stunt.
“During the commercial break, he went back down to his seat and Pink walked up to him and got in his face,” Montgomery said. “I wasn't close enough to hear the conversation, but she was pointing in his face and nodding her head back and forth, and giving him her two cents about how fucked up this was and then stormed off. Then he was sitting there next to Amber Rose with his arm around her, and you could feel everyone in Radio City glaring at his back.
Later on, Toffler also caught Beyoncé backstage in tears. That’s when inspiration for a solution struck. He explained how it unfolded to"I walk behind the stage -- and sure enough there is Beyoncé and her dad, and she is crying. She was like, 'I didn't know this was going to happen, I feel so bad for her.' And that's when it started to click in my head, and maybe hers, about potentially having the whole arc play out in that one night.
"I think perhaps for the only time in history at the VMAs -- we knew who was going to win the awards, we had a plan for it [but did not tell the artists ahead of time] -- at some point I let her know that she was probably going to be up on the podium at the end of the show for an award.
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