Well yeehaw, then!
. The campaign also prominently features acclaimed actor Glynn Turman, who also happens to be a real-life rodeo champion .
Of course, though, Beyoncé herself is the star. Appearing with a very long braided mane, the musician and creative director whips her hair around like a lasso, before grabbing an actual lasso and swinging it around amongst some bales of hay, all while wearing her matching Ivy Park Rodeo cow print sports bra top, leggings, and gloves. There is no shortage of cowboy hats in the recently released Instagram video, either.
Matching denim jacket and pant sats with the classic three stripes, body suits, bolo ties, chaps, and of course a big Ivy Park Rodeo belt, round out what could be seen in the brand’s recently released Instagram video of the collection, which will be released on August 19.
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