Beyond event cancellations, the coronavirus' impact on advertising starts to sink in
Two crossed lines that form an 'X'. It indicates a way to close an interaction, or dismiss a notification.Hello! First off, I hope you're all healthy and as isolated as possible in these jittery times. Like most of you likely are, my colleagues and I are all working from home, and I remind myself daily, I'm fortunate to be able to.
While many advertisers have already pulled back spending, a big question they're facing is how they should market in this unprecedented situation, when people are shopping less, if at all, and may be less receptive to certain kinds of messaging. Lauren Johnson has a breakdown of how TV companies will be hit, based on their exposure to live sports and news, courtesy of UBS analysts. There's much ado about live sports being canceled, but sports is still a small part of overall viewing.
Meanwhile, companies like Roku and Condé Nast are wide open for business from advertisers that are looking to replace the live audiences lost by canceled live sports events.
México Últimas Noticias, México Titulares
Similar News:También puedes leer noticias similares a ésta que hemos recopilado de otras fuentes de noticias.
Spain's measures against coronavirus to be extended beyond 15 days, minister saysIt is 'obvious' that measures imposed to restrict the spread of corona...
Leer más »
Russia's constitutional court clears proposal to let Putin stay in power beyond term limitsRussia's court rules in favor of proposed constitutional amendment that would let Vladimir Putin reset his presidential term count, letting him run in 2024.
Leer más »
This Italian Company’s Masks And Filters Are Helping Doctors Fight Back Against The Coronavirus - In China, The U.S., Italy And BeyondGVS Group, a family-owned company based in northern Italy, has long been in the business of fighting disease. Now, as the company prepares for an IPO, its products are supplying the front lines in the global battle against the coronavirus pandemic.
Leer más »
This Italian Company’s Masks And Filters Are Helping Doctors Fight Back Against The Coronavirus - In China, The U.S., Italy And BeyondGVS Group, a family-owned company based in northern Italy, has long been in the business of fighting disease. Now, as the company prepares for an IPO, its products are supplying the front lines in the global battle against the coronavirus pandemic.
Leer más »
Coronavirus Closes Trade-Show CircuitKaren Finkle said she sold her house in Los Angeles to fund a line of grooming products she planned to showcase at the Global Pet Expo in Orlando. But then came the coronavirus. “I am heartbroken.”
Leer más »
Coronavirus: What a payroll tax cut is, and how it could impact you - Business InsiderThe Trump administration is pushing for payroll tax cuts in a coronavirus relief package. Here's what a payroll tax cut is, and how it could impact you.
Leer más »