Beyond Meat's chief growth officer says he 'can't remember when we've ever said no' to creating a new menu item for a fast-food chain
Beyond Meat has made a name for itself with its willingness to push the limits of plant-based fast food.
"We we don't like saying no, and I can't remember when we've ever said no," Muth told Business Insider in November. "These large QSRs want something that is unique and special that also reflects their culinary direction," Muth said. Every chain is matched with a corresponding team at Beyond Meat, which has built out its development lab to include a space adjusted to replicate the kitchens of all of its partners. Since Carl's Jr. charbroils its burgers, for example, Beyond Meat is now equipped with charbroilers to properly develop plant-based versions.
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