The new playbook is rolling out earlier than in 2020, and it includes tailored ads and an effort to counter misinformation.
Shoring up Latino support, and voter turnout, could make the difference for Biden in key states in what’s expected to be a tight race, particularly if it’s a rematch between Biden and Republican front-runner, former President Donald Trump.
The Biden campaign is also deploying Spanish-speaking surrogates to Simi Valley, including Rep. Verónica Escobar, D-Texas, and the mayor of Tucson, Arizona, Regina Romero, campaign officials said. The Biden campaign’s strategy now also is designed to address concerns expressed by Latino community leaders about the importance of understanding how diverse and complex the Latino vote is — representing over 20 Latin American countries. Latino voters are the fastest-growing constituency in the country, and the more thanrange widely in age, political ideologies, Spanish-language proficiency and time in the U.S.
Florez specifically pointed to the economy as an issue where a Republican nominee could appeal to Latino voters. The Biden campaign also is set to air its latest Latino-focused ad and the first to draw a contrast between Biden and Republicans during a Univision broadcast of the Republican debate. And throughout this week, the ad — called “La Diferencia” or “The Difference” — will run on television and digital platforms in seven battleground states in both English and Spanish, according to senior campaign advisers.