Biden pushes middle class message with new ads ahead of key Iowa test

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Biden pushes middle class message with new ads ahead of key Iowa test
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Biden is now refocusing his campaign message at a critical point on a familiar theme: the middle class.

“Let me tell you what I see: I see millions of people across this nation who get up every single day to make this country work,” Biden says in the ad. “I see the people who teach our kids, grow our food, build our cars. I see the backbone of the nation.”

But he’s also broadened his definition of what that “battle” means to re-emphasize his commitment to giving the middle class “a real shot again,” as he put it this week in Maquoketa, Iowa. The Biden campaign says the new ads are a $4 million component of previously-announced media buys, and will include broadcast and digital media in Iowa.

Schultz has joined Biden on the campaign trail this week as he continues a four-day swing through the first caucus state, where Biden’s frontrunner status is at risk. Biden’s campaign has been the subject of renewed scrutiny as he has been forced to spend more time raising money.

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