Experts estimate that the global esports audience will reach 453.8 million people this year, generating $1.1 billion in revenue.
K-Swiss launched a limited-edition sneaker this week designed specifically for esports players.
Created in collaboration with esports firm Immortals Gaming Club , the "One-Tap" shoe promises to enhance esports players' performance. One-Tap shoes are styled in black and silver, the colors of Made in Brazil – an IGC team that competes professionally in the online game "Counter-Strike: Global Offensive." A Brazilian crest also features on the foldable heel.
That view was backed up by Eric Haggstrom, forecasting analyst at eMarketer, who told CNBC Wednesday that esports was becoming increasingly attractive to advertisers because of its audience. However, Jodie Fullagar, managing director of M&C Saatchi Sport and Entertainment, said Thursday many brands were still ignoring the "potential audience gold mine."
"As a business, esports is now entering a new and critical phase toward maturity," he said in an email. "Big investments have been made, new league structures have been launched, sponsorship budgets have moved from experimental to continuous, and international media rights trade is starting to heat up."
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