Biggest Amazon Prime buy of all may start the day after the sale ends

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Biggest Amazon Prime buy of all may start the day after the sale ends
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Amazon Prime Day is expected to set a new sales record for the online retail giant, bringing in close to $6 billion this week, but another big Amazon buy starts the day after its annual shopping event ends.

because it allows the internet retail giant to promote millions of products and its Prime membership at $12.99 per month, or $119 annually. Membership includes free shipping perks, discounts at Whole Foods and access to streaming services Prime Video and Prime Music.shares have been performing well ahead of Prime Day. The company' stock, worth nearly a trillion dollars, has been positive nine of the last 10 days.

Since 2015, over the course of four previous Prime Day sales, shares of Amazon have traded higher 100% of the time in the month after, according to a CNBC analysis of data from Kensho, a machine-learning tool used by Wall Street banks and hedge funds to identify potential trading profits from historical market data.

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