Bikkembergs is banking on the footwear category to further its global reach and growth.
The latter accounts for 40 percent of Bikkembergs’ business, two-thirds of which is ascribable to men’s sales. The new partner is expected to fuel demand and growth for women’s shoes and to boost the international footprint of Bikkembergs’ footwear especially in the U.S., where it operates a showroom. Bikkembergs’ shoe collections are available at Bloomingdale’s and Nordstrom.
Although 2022 will be focused on expanding the footwear category, Predonzan said Bikkembergs is assessing other growth avenues, including the now-discontinued eyewear category, previously licensed to Allison. For 2022, he mentioned bullish investments in the e-commerce channel, which increased 16 percent in 2021 versus the previous year, on top of a 29 percent jump in 2020 compared to pre-pandemic levels.
Globally there are 32 flagships, five of which are directly operated by the company’s shareholder Canudilo Modern Avenue, the Chinese retail giant that acquiring the remaining 49 percent stake it did not already own from Italian companies Zeis Excelsa and Sinv.
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